DUREX
Campaign look & feel, Y 2020
For the Durex campaign against vaginal
discomfort the brand is also reflecting the balanced, fresh, natural
credentials of the Durex intimate hygiene product range.
Alongside the TV commercial, a campaign look and feel was created bringing the focus to the textural qualities of the product and soothing colour combinations. Free-flowing copy layouts, delicately placed around the focal points of the intimate art direction in the ad are also carried over to the rest of the campaign.
Alongside the TV commercial, a campaign look and feel was created bringing the focus to the textural qualities of the product and soothing colour combinations. Free-flowing copy layouts, delicately placed around the focal points of the intimate art direction in the ad are also carried over to the rest of the campaign.
Y 2023