FEDRIGONI
Campaign, Y 2017
A
brief created by paper manufacturer Fedrigoni for 2015/16 YCN Student Awards
competition; to promote their new retail space “Imaginative Paper Shop.”
As the shop would sell Fedrigoni paper by single sheets, the aim is to highlight the ability to buy them separately. To personalise these single sheets helping people find new paper love using characteristics of the papers and treating them as lonely hearts searching for the” right one”. The campaign consists of the main poster, direct mailers and also flyers. Different papers are also advertised in magazines using Fedrigoni single sheets and their personalities in a newspaper dating style ads.
As the shop would sell Fedrigoni paper by single sheets, the aim is to highlight the ability to buy them separately. To personalise these single sheets helping people find new paper love using characteristics of the papers and treating them as lonely hearts searching for the” right one”. The campaign consists of the main poster, direct mailers and also flyers. Different papers are also advertised in magazines using Fedrigoni single sheets and their personalities in a newspaper dating style ads.
Y 2023